Hi, I’m Tsai-Yuan Tseng, a communicator, strategist, and storyteller navigating the ever-evolving world of media, marketing, and sustainability. Whether it’s crafting narratives that spark conversations or designing campaigns that drive change, I thrive at the intersection of creativity and purpose. With a foundation in Public Relations & Advertising at USC, I don’t just follow industry trends—I analyze, challenge, and redefine them. My approach is detail-driven, my mindset is proactive, and my goal is simple: to build connections that matter and solutions that last.