About Me

A Curious Innovator & Strategic Thinker

I am a master’s student in Public Relations and Advertising at the University of Southern California, with a background in Media Studies and New Media from the University of Toronto. My expertise lies in data-driven marketing, strategic communication, and media innovation.

Creative, Analytical & Forward-Thinking

I bring a blend of creativity and analytical expertise—whether it’s developing innovative marketing strategies, conducting in-depth audience research, or optimizing digital campaigns. My past experiences include working with Shanghai Media Group, ZARA, and AI ventures, where I helped boost engagement and refine marketing approaches.

Passionate About Media, Marketing & Sustainability

With experience in AI-driven marketing, social media strategy, and market research, I thrive at the intersection of media, technology, and consumer insights. I’m passionate about crafting compelling narratives and using analytics to drive impactful campaigns.