I recently completed my Master’s degree in Public Relations and Advertising at the University of Southern California, following my undergraduate studies in Media Studies and New Media at the University of Toronto, where I graduated with honors. My training and experience have shaped a way of working that blends creative thinking with strategic clarity, turning everyday observations into ideas that resonate across platforms.

At Aweek Marketing Agency, I worked across the full campaign lifecycle, from early concept development to on-set coordination and post-production. I supported commercial shoots, pitch decks, and digital assets that reached over 500,000 views, improved client approval rates, and strengthened brand consistency across channels. Being part of the production process taught me how ideas translate from slides to real-world execution.

Previously at Vosyn, an AI venture lab, I focused on social media strategy and creative testing for emerging technology products. Through audience research, trend analysis, and A/B testing, I helped refine creative direction and improve engagement, learning how data can inform more thoughtful creative decisions. Earlier, at Shanghai Media Group, I supported large-scale brand and city campaigns through market research, content planning, and reporting. Working in a global media environment strengthened my sensitivity to culture, tone, and audience nuance.

Outside of work, I enjoy photography, museum visits, and discovering visual references through travel and everyday life. I’m naturally curious and enjoy noticing how brands show up in the world, from exhibition spaces to street-level advertising. These interests influence how I think about storytelling, design, and audience experience.