SPICE UP YOUR MORNINGS:
WHY HEINZ JALAPEÑO KETCHUP BELONGS ON
YOUR BREAKFAST TABLE
Breakfast is back —— and it's bolder than ever
At Heinz, we believe mornings shouldn’t be bland. They should wake up your taste buds, fire up your mood, and start your day with flavor. That’s why we created Heinz Jalapeño Ketchup—a spicy twist on a classic favorite, designed for the breakfast moments that matter most.
Turn Up Your Morning
Heinz Jalapeño Ketchup is making mornings bold. Designed with Gen Z in mind, this spicy take on a beloved classic brings fire to breakfast in all the right ways. Whether you’re biting into a crispy hash brown, building the ultimate breakfast burrito, or dipping your morning sandwich, this flavor was made to wake you up. Literally.
The New Breakfast Staple
Let’s face it — the breakfast table is evolving. Today’s mornings need edge, attitude, and flavor. That’s where Heinz Jalapeño Ketchup comes in. Blended with real jalapeño peppers and our iconic thick tomato base, it’s a morning movement.
Spicy doesn’t mean overwhelming, it means energized. And when paired with classic breakfast favorites like hash browns, waffles, fried chicken, or burritos, it elevates everything from the first bite.
Made for a Generation That Eats Differently
This isn’t about replacing the classics — it’s about expanding the table. Gen Z want experiences on their plates. They crave mashups, heat, innovation, and Instagrammable flavor. Heinz Jalapeño Ketchup delivers all that while proudly standing beside our classic favorites. Because breakfast should be exciting — and so should your ketchup.
Ready to Get Spicy?
Available now online and in stores.
Find It. Try It. Love It.
Disclaimer: This page was created for academic purposes as part of a class project. It is not affiliated with Heinz or Kraft Heinz Company.